Privacy Policy

This Privacy Policy explains how Home Current handles information connected with this website. Home Current is an editorial site for UK household efficiency and home energy product guidance. The contact email for privacy and site enquiries is partners@homecurrent.co.uk.

We may receive information that readers choose to send by email, such as a name, email address, page URL, correction note, partnership enquiry or other message content. We use that information to respond, assess corrections, manage editorial and affiliate communications, and keep a record of relevant site administration.

The website may collect standard technical information through hosting logs, security tools, analytics tools or WordPress functionality. This can include IP address, browser type, device information, referring page, pages visited, dates and times, approximate location derived from technical data and interactions with site features. This information helps maintain security, diagnose errors, understand aggregate readership and improve the site.

Home Current may use cookies or similar technologies for essential site functions, analytics, spam prevention, security, affiliate tracking and embedded third-party services. Affiliate links may use cookies or tracking parameters so that a retailer or network can attribute a referral if a purchase is made after clicking. Those third parties handle their own tracking according to their own policies.

We do not sell a reader’s personal message content. We may share limited information with service providers that help operate the website, such as hosting, analytics, email, security, backup, form, SEO, image optimisation or affiliate network services. We may also disclose information if required to comply with law, enforce site terms, investigate abuse or protect the site and its users.

We keep correspondence and operational records only for as long as reasonably needed for editorial, administrative, legal, security or partnership purposes. Retention periods can vary depending on the nature of the message, whether it relates to a correction, whether there is an ongoing partnership discussion, and whether the information is needed to protect the site from abuse.

Readers may contact us to ask about personal information they have sent to Home Current, request correction or deletion where applicable, or raise a privacy question. We may need to verify the request before acting. Some information may need to be retained where required for legal, security or legitimate administrative purposes.

Home Current links to external websites including retailers, affiliate networks, official information sources and manufacturers. We are not responsible for the privacy practices, cookie use or content of those external sites. Readers should review the relevant privacy and cookie information on any third-party site they visit.

This policy may be updated as the site changes, as plugins or service providers change, or as legal and operational requirements evolve. The current version should be read together with the Terms, Affiliate Disclosure and Editorial Policy.

Analytics and affiliate data are generally reviewed in aggregate. We are interested in which guides help readers, which product categories need clearer explanation and whether the site is functioning correctly. We do not need to identify individual readers for ordinary editorial planning.

If Home Current changes ownership, hosting provider, analytics provider, affiliate tools or form tools, relevant operational data may move as part of that change where necessary to continue running the site. We would still aim to limit access to what is needed for site operation, security, compliance and editorial administration.